Last article in our 7 week series on Psychological Thrillers.

The most successful Print & Advertising (or P&A) for the psychological thriller genre always aims to have an emotional impact on the largest audience.  P&A or Print and advertising is usually hired by the studio to develop campaigns along side the films development. To achieve this success, these marketing or advertising agents must collaborate with filmmakers to maximize the disturbing sociological implications of the plot while accomplishing their promotional effort.  For anyone who wonders how P&A is paid for or where it stems from here is a short explanation from SoCalScribe a blog member of the entertainment blog Done Deal Professional

states:

“P&A is not part of the production budget. The production budget will
often have money allotted for dailies, the answer print, etc.,. but
P&A – for all intents and purposes – is a distribution expense, not a
production expense (and therefore not a part of the production
budget).“[1]

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Tags: Alfred Hitchcock, Print & Advertising, Psycho, Psychological Thrillers, Silence of the Lamb