Tag Archives: Psycho

The Most Successful Print & Advertising for Psychological Thrillers of All Time

4 Jul

Last article in our 7 week series on Psychological Thrillers.

The most successful Print & Advertising (or P&A) for the psychological thriller genre always aims to have an emotional impact on the largest audience.  P&A or Print and advertising is usually hired by the studio to develop campaigns along side the films development. To achieve this success, these marketing or advertising agents must collaborate with filmmakers to maximize the disturbing sociological implications of the plot while accomplishing their promotional effort.  For anyone who wonders how P&A is paid for or where it stems from here is a short explanation from SoCalScribe a blog member of the entertainment blog Done Deal Professional

states:

P&A is not part of the production budget. The production budget will
often have money allotted for dailies, the answer print, etc.,. but
P&A – for all intents and purposes – is a distribution expense, not a
production expense (and therefore not a part of the production
budget).“[1]

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Alfred Hitchcock: The Master’s Mind Manipulation Poster Campaigns!

7 Jun

Alfred Hitchcock: The Master’s Mind Manipulating Poster Campaigns

3nd article in our 7 week series on Psychological Thrillers.

It’s well established that Alfred Hitchcock was a genius in the psychological thriller film genre and still leads the field today, but what made us want to go and see them in the first place? What ways did he lure us in? We’ll take a brief look at five of his film, from the 1950’s to the 1960’s, (which are considered to be when he produced his best work) to find out the many techniques he used in his posters to entice us into the movie theatres!

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