Hello readers!
Each Monday, one of the LIH staff gets to choose their own Hollywood topic to write and discuss. This week we will be looking into the world of Public Relations and how the game is played between actor, studio, and media. The author of the article The Rules of the Game , Anne Helen Peterson, gives insightful and rather interesting information on “behind the scenes” of the Hollywood machine. Continue reading
1st article in our 7- week series on Film Studios Marketing Tactics
As mentioned in our editorial, our new series will explore film studio marketing tactics. Today in Part 1, we will look at a brief summary of some of the tools studio PR teams employ. Then next week in Part 2 we will explore both successful and failed marketing tactics.
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