Tag Archives: Movie Posters

The Movie Poster: The Most Iconic Promotional Tool-Part 2

24 Sep

The movie poster is a unique seduction tool that is designed to relieve audiences of any ability to resist seeing a given film.  An essential product of feature film promotion, unlike the movie marquee its sphere of influence extends beyond specifying what screen based dramatic performance will occur within the movie house, who are the main stars, and when it is playing. The movie poster is responsible for activating the viewer’s since of curiosity, remind them of potential wonder, and demand that they place the coming event on their and within the theater’s schedules.  How does the poster do all these things, it uses a hundred plus years of visual gimmicks, provocative scenarios, narrative suggestions, visual effects and stimulating language to relieve the theater fan of their capacity choose another past time.

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