5th article in our 7- week series on Film Studios Marketing Tactics

Much like its uncle and aunt, the Movie Marquee and Poster, the Optical disc package or DVD is a modern day promotional vehicle for the contemporary feature film.  Yet with the use of video on demand, streaming media, and other forms of media designed for home reception on the horizon and future, we have to wonder whether the speed of technological change will significantly curtail the lifespan of this form of promotional packaging?  Placing one more nail in the Red Box or neighborhood video store coffin, if the media is delivered over the internet (to your home) you have much less need of packaging for a nonexistent disk.  So while this marketing media continues to retain its urgency, let’s explore its reliable communicative features and influential marketing strengths.

Continue reading →

Tags: Blu-Ray, DVD, Film Promotion, Movie Poster