By Open Book

There is so much riding on movie trailers these days. Last week it was reported Walt Disney studio chief Rich Ross was fired for the box-office failure of John Carter, which was released in March 2012.[1] Many blame John Cater’s failure on bad advertising.  In this article we will look into the world of movie trailers, the companies that make them. And what makes a good or bad movie trailer?

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Tags: Disney, Men in Black 3, Movie trailers