Tag Archives: Men in Black 3

What Makes a Good or Bad Movie Trailer?

23 Apr

By Open Book

There is so much riding on movie trailers these days. Last week it was reported Walt Disney studio chief Rich Ross was fired for the box-office failure of John Carter, which was released in March 2012.[1] Many blame John Cater’s failure on bad advertising.  In this article we will look into the world of movie trailers, the companies that make them. And what makes a good or bad movie trailer?

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