Tag Archives: Film Marketing

The Movie Poster: The Most Iconic Promotional Tool-Part 2

24 Sep

The movie poster is a unique seduction tool that is designed to relieve audiences of any ability to resist seeing a given film.  An essential product of feature film promotion, unlike the movie marquee its sphere of influence extends beyond specifying what screen based dramatic performance will occur within the movie house, who are the main stars, and when it is playing. The movie poster is responsible for activating the viewer’s since of curiosity, remind them of potential wonder, and demand that they place the coming event on their and within the theater’s schedules.  How does the poster do all these things, it uses a hundred plus years of visual gimmicks, provocative scenarios, narrative suggestions, visual effects and stimulating language to relieve the theater fan of their capacity choose another past time.

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The Movie Poster: The Most Iconic Promotional Tool-Part 1

10 Sep

The movie poster frequently considered one of the most iconic promotional tools of the feature film industry. This article will not be exhaustive but will try to isolate some of the persistent aspects of this form of film advertising. One might see the poster used to promote a feature film, advertise an Oscar telecast, or be used as a form of memorabilia.  This article will be concerned with poster as a form of film advertising only.  Hopefully this article will help us better determine whether the contemporary movie poster remains a vital form of feature film advertising.

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Film Studios Marketing Tactics: Part 2

29 Aug

2nd article in our 7- week series on Film Studios Marketing Tactics

The first article in this series we focused on the ways studios market films. For the second part we’ll be looking at a few films that had very successful promotion campaigns and one that didn’t!

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Film Studio Marketing Tactics: Part 1

22 Aug

1st article in our 7- week series on Film Studios Marketing Tactics

As mentioned in our editorial, our new series will explore film studio marketing tactics. Today in Part 1, we will look at a brief summary of some of the tools studio PR teams employ. Then next week in Part 2 we will explore both successful and failed marketing tactics.

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