Tag Archives: Film Franchise

To Market, To Market We Go: Film Franchise Campaign Strategies

5 Sep

3rd article in our 7- week series on Film Studios Marketing Tactics

Over the years, many film franchise campaigns have been marketed in many ways. Some films have excellent marketing strategies while others lack the passion to engage fans to view films. In this article, we will take a look at Harry Potter and Twilight. So get off your Firebolt and stop fighting in the woods, let’s look at what legacy these films have left on international cinema.

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