Tag Archives: E.T.

How Much Do Advertisers Spend on Product Placement in Films?

1 Aug

Ah! Yes, you sit down in a movie theater hoping to be entertained only to be bombarded with not one but eleven abrupt soft drink, computer and fast food advertisements in-between an actor’s performance.  In 2010 it was revealed that Apple placed 41% of its products in films.[1] They beat out Pepsi and Ford who’ve been top contributors in recent years.  So if these corporations use films to advertise then surely it must work! Right! How much do corporations spend on product placement in films? What’s the psychological influence on consumer spending? You’ll be surprised by what we found.

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