You could say the designer fragrance industry and Hollywood go hand in hand, due to their long history of using actors for inspiration to promote a campaign. Now, they have relied on musicians, models and athletes too, but what seems to be the most successful pairing (for selling designer fragrances) are actors.[1] Today, there are over 500 celebrity perfumes released a year and prestigious brands are falling over themselves to sign high- profile talent.[2] When did fashion houses begin using actors to sell fragrances?

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Tags: Celebrities, Chanel, Charlize Theron, Christian Dior, Designer Fragrance, fragrance industry, Givenchy