Tag Archives: Christian Dior

The Scent of Hollywood

17 Sep

You could say the designer fragrance industry and Hollywood go hand in hand, due to their long history of using actors for inspiration to promote a campaign. Now, they have relied on musicians, models and athletes too, but what seems to be the most successful pairing (for selling designer fragrances) are actors.[1] Today, there are over 500 celebrity perfumes released a year and prestigious brands are falling over themselves to sign high- profile talent.[2] When did fashion houses begin using actors to sell fragrances?

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