Tag Archives: 2012 Academy Awards Advertising

How Hollywood Campaigns for an Oscar?

25 Jan

First article in our 5 weeks series on Campaigning for an Oscar!

By Ozzie

With the Oscar nominations being announced yesterday, many production companies will be anxiously waiting to see if their advertising campaigns (commonly known as “For Your Consideration” adverts) have paid off. For the last few months they have spent huge amounts of money for buying advertising space in the trade magazines to gain awareness of their movies among the voting members of the awards shows in the hopes to garner a nominations and later on an actual award. Although many of these campaigns are now advertising to the many award shows around now and spreading to television networks, they initially started with the Oscars.

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