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The Scent of Hollywood

17 Sep

You could say the designer fragrance industry and Hollywood go hand in hand, due to their long history of using actors for inspiration to promote a campaign. Now, they have relied on musicians, models and athletes too, but what seems to be the most successful pairing (for selling designer fragrances) are actors.[1] Today, there are over 500 celebrity perfumes released a year and prestigious brands are falling over themselves to sign high- profile talent.[2] When did fashion houses begin using actors to sell fragrances?

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Edutainment Solutions for Real World Problems

2 Sep

We understand that education can be good for us; yet, we don’t always see the value of entertainment.  We assume on some occasions it will keep our attention, sometimes make us think, yet so many other times we primarily hope it will just help us relax.  As much as we may appreciate any of these outcomes many are using entertainment to tackle real world problems.  Yes, supposedly mindless entertainment can have some useful effects but for some reason we believe entertainment will be even more constructive when it is used in an educational setting.  Not a new word, the definition of a “mash-up” of the two words edutainment is defined as:

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What Do Tentpoles & Carpetbaggers Have in Common?

8 Aug

We thought it would be interesting to conclude our Film Industry Implosion series on LIH, with George Clooney ‘s recent statement about the difficulties of getting Oscar winning films like Argo made today.  Clooney stated the reason is due to studios being pressured by hedge fund investors like Daniel Loeb to only make tent-poles films in-order to manipulate the market for their own interest. He went as far as to call him a carpetbagger.  In this article we will discuss how tent-pole movies became the preferred choice for movie studios and investors and what does this say about our cultural future?

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Will Cable Television be a Sanctuary after the Cinematic/Entertainment Implosion?

1 Aug

By Comic Relief

Commemorating the opening of USC’s Sumner Redstone Production Building [1] on USC’s campus, alumni Stephen Spielberg and George Lucas provoked a controversy unlike one frequently seen so close to the United States capital for cinematic entertainment. Part cautionary warning, doomsday prediction, and partial industry eulogy, there was very little about the address that wasn’t both prophetic and challenging (potentially in a negative sense).  In terms of evaluating their public address the New York Daily News paraphrased the occasion and the events that provoked it this way:

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The Decline of European Cinema

18 Jul

2nd article in our series on Film Industry Implosion.

With the world recession going on, it’s forced us all to tighten our purse strings. No country has been safe and it’s hit all areas of commerce. Even though the film industry brings in billions of dollars, Hollywood has had many loses too. Most notable are MGM’s woes. However many smaller studios have come and gone with little to no news. It’s the same with European studios and other foreign markets, even within their own countries. Hollywood dominates while films made in the respective country lag behind.

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