Archive by Author

2013 Film Product Placement Award Predictions

24 Sep

Since 2001, Brandchannel follows product placement and brand appearances in film that spent a weekend at the top of the U.S. box office. Each year, the product placement Brandcameo awards the best and the worst product placement in a film. In this article we will take a look at the award winning categories and see what 2013 films might be in competition for this award.

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The Scent of Hollywood

17 Sep

You could say the designer fragrance industry and Hollywood go hand in hand, due to their long history of using actors for inspiration to promote a campaign. Now, they have relied on musicians, models and athletes too, but what seems to be the most successful pairing (for selling designer fragrances) are actors.[1] Today, there are over 500 celebrity perfumes released a year and prestigious brands are falling over themselves to sign high- profile talent.[2] When did fashion houses begin using actors to sell fragrances?

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Game of Thrones: Blood, Boobies & Great Writing

26 Aug

I know I’m on the late train but in my defense I’m not a big TV watcher. Anyway, recently a friend gave me the first season of the HBO series Game of Thrones and after the first two episodes I have to admit I was hooked. Yes, it does have plenty of blood and boobs but what keeps it from becoming torture porn is the writing and acting.

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Hollywood’s Plan to Change Minds on Mental Illness

21 Aug

1st. article in our 5 week series on Hollywood & Mental Health

Let’s face it. Hollywood gets a bad rap when it comes to Mental Health concerns in America. This article will spotlight how Hollywood is playing a significant role in changing the stigma associated with mental illness and look into how these stigmas get manifested in society.

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What Do Tentpoles & Carpetbaggers Have in Common?

8 Aug

We thought it would be interesting to conclude our Film Industry Implosion series on LIH, with George Clooney ‘s recent statement about the difficulties of getting Oscar winning films like Argo made today.  Clooney stated the reason is due to studios being pressured by hedge fund investors like Daniel Loeb to only make tent-poles films in-order to manipulate the market for their own interest. He went as far as to call him a carpetbagger.  In this article we will discuss how tent-pole movies became the preferred choice for movie studios and investors and what does this say about our cultural future?

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