We’ve discussed on LIH our love and support for original content and with the popularity of Netflix’s “Orange is the New Black” it’s clear audiences have embraced this new form. How about Netflix’s competitors Amazon and Hulu (who spent billions of dollars on original content) how well are they doing?
Amazon’s series Alpha House debuted last year. According to Jeff John Roberts from an article on GIGAOM
So far, critical reaction to “Alpha House” has been mixed. The show garnered a 70 on Metacritic (compared to 79 for Netflix’s Orange is the New Black) and a decidedly average 67 on Rotten Tomatoes.”
How about Hulu? Who is their target audience? In a recent interview in “Time” Hulu discussed what they look for in content.
“We are a great aggregator for content that feels specialized but not niche. You want to look for stuff that has a special intelligence about it, that you feel could be a little more challenging than a typical television view. Where you have to pay attention to the plot because the writing is good. You have to have the intellectual curiosity to click on something new. And once you do, you can only watch it here and will want to talk about it. Almost all the exclusives and originals can’t fit in any easy category in terms of genre. We mix genres in a way you haven’t quite seen before.”
A few of Hulu’s series are:
- East Los High
- Quick Draw
So how does Netflix, Amazon and Hulu measure a show’s success?
Ted Sarandos, chief content officer of Netflix, stated “What we do is try to find the perfect show for an audience,” he said.
The audience then rates the show on a Netflix system of one to five stars. That data is used to determine if the show is a success in the Netflix world, what kind of show that person wants to see (which is used to choose other shows), and to give the customers exactly the programs they want.”
What is it about Netflix Internet television do you love? Is it the commercial free TV shows, unlimited viewing of original content?