2013 Film Product Placement Award Predictions

24 Sep

Since 2001, Brandchannel follows product placement and brand appearances in film that spent a weekend at the top of the U.S. box office. Each year, the product placement Brandcameo awards the best and the worst product placement in a film. In this article we will take a look at the award winning categories and see what 2013 films might be in competition for this award.

BrandCameo Award Categories: [1]

Note: Click on each category to see who won in 2012.

The average identifiable products-per-#1 film or (PPF) tally since 2001:

2001 – 22.2 PPF

2002 – 17.8 PPF

2003 – 18.1 PPF

2004 – 13.4 PPF

2005 – 22.1 PPF

2006 – 21.5 PPF

2007 – 20.7 PPF

2008 – 19.6 PPF

2009 – 17.5 PPF

2010 – 17.9 PPF

2011 – 17.8 PPF

2012 – 11.7 PPF

The going trend among product placement companies today is integration. Meaning how well is product or brands integrated into a plot or film.  According to an article “What Will 2013 Bring for Product Placement” states;

Brands directly impact brand recognition and create consumer desire to purchase what celebrities endorse and use on screen through Product Placement partnerships with entertainment properties. Product Placement provides exciting and unique content to brands who have realized the importance of building social media relationships with their followers and fans…”[2]

What film will win a Brandcameo award this year? Here are some predictions.

A Good Day To Die Hard

Iron Man 3


Star Trek 2

Superman: Man of Steel

Monsters University

Despicable Me 2

The Smurfs 3


The Hunger Games: Catching Fire

Have you seen some of these films this year? Can you remember the brands or products in these films?

10 Responses to “2013 Film Product Placement Award Predictions”

  1. littlebells September 24, 2013 at 4:36 PM #

    This is awesome OB!

    • Open Book September 27, 2013 at 3:09 PM #


  2. littlebells September 24, 2013 at 7:36 PM #


    What made you pick this topic?

    • Open Book September 27, 2013 at 3:13 PM #

      I was always interested in knowing more about the top product placement companies and in my research found out about awards dedicated to it. I guess u can say I was curious.

  3. littlebells September 24, 2013 at 7:41 PM #

    Ok I had to read about the worst product placement first. Maybe I missed it while reading, but how is product placement discerned as best or worst?

    • Open Book September 27, 2013 at 3:20 PM #

      From what I conclude what makes a good product placement in film is how well the brand is integrated into the plot. How well it creates consumer desire to purchase the product etc.

  4. Open Book September 27, 2013 at 3:24 PM #

    This question is for everyone.

    Are u familiar with or have watched a branded series on the web?

  5. Open Book September 27, 2013 at 3:26 PM #


    Given u saw “Man of Steel.” Can you remember the brands or products in this film? Also, did it make u want to buy the product?

Comments are closed.

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