By Open Book
There’s a lot of skepticism toward an award shows voting process. Especially, voting by the general public. The People’s Choice Awards has changed their voting process three times since the first show aired in 1975. So we thought we look into their voting process, it’s authenticity and effectiveness in exhibiting the realities of public opinion.
Most people don’t take The People’s Choice Awards (PCA’s) seriously because the voting results reflect what will get the best ratings for the best spectacle. However, compared to The Golden Globes and The Oscar’s voting process, (PCA’s) has less chance of running interference from voters with conflicting interest.
22 journalists in the Hollywood Foreign Press Association (HFPA) determine the Golden Globes nominees and winners. We all remember the scandal last year of the HFPA taking bribes in exchange for nominations. The lack of supervision over voting has turned these awards into a free for all for the HFPA and for those willing to pay for their nominations. The Golden Globes airs this Sunday, January 15, 2012.
The Academy of Motion Picture Arts & Sciences (AMPAS) members select the Oscar’s or Academy Award nominees and winners. Actors vote for actors, Directors vote for directors etc… PricewaterhouseCoopers manually tabulate the votes sent in by voters. The Oscars has used this method for the last 73 ceremonies.
Here’s some information on how it all works in an article The Oscars Guide. 
“During November, the voting members of the AMPAS are coaxed by different publicists; movie studio’s and film distributors to view their film offerings. Great emphasis is laid on being unbiased and fair. Price Waterhouse Coopers plays an important part in the voting process by providing a professional service of guaranteeing the security of the ballots, to tabulate the votes. This is done in January after the voting members have made their nominations and submitted it to the offices of Price Waterhouse Cooper, where they are sorted and the results are announced back to the voting members in February.”
Regardless of how much assurance the AMPAS place on PWC’s fairness in hand counting. This method leaves a lot of room for human error or better yet room for tampering.
The People Choice Awards voting process by comparison is fairer than the other respected award shows. PCA’s has updated their voting process as technology improved since 1975. Gallup polls were used from 1975 to 2005. In 2005 it changed to Internet voting after realizing the margins for error in Gallup polls. In 2006 they used a web research company called.
“Knowledge Networks, which took what it described as a “pop culture-involved using a nationally representative sample of men and women ages 18 to 54, with and without Internet access, to come up with the nominees after being presented with a list of candidates determined by national ratings averages, box office grosses and album sales, and they had the option to write in their favorites.”
In 2010 they went with a media research company Visible Measures, which specialize in measuring Internet Video audiences behavior. They state,
“The patented Visible Measures platform reveals both how online viewers interact with video content and how that content spreads across 300+ video sites, from AOL Video, to YouTube, to virtually everywhere in between.”
Of course all award shows can be scrutinized negatively over the fairness of their voting process. However, at the end of the day you determine if it’s worth your time and money. Ask yourself when watching these shows. Are the winning actors, directors and films worthy of the award?
The People Choice Awards airs tonight January 11, 2012 at 9/8pm central.
Please join us for a discussion Thursday 1/12/2012@7pE/12UTC.