Since it’s past the ‘official’ end of Summer2011, we wanted to take a look over the box office results and see how our comic book hero’s stacked up this year. With 547 movies in release so far for 2011, the subject matter is all over the spectrum, therefore, we’ll be very selective in the movies we analyze. To get us started let’s just take a quick peek at the overall box office trends.
Our favorite go-to site The Numbers  has some interesting stats for 2011. No surprises here as the downward trend holds up.
|Ticket Sales||Box office Dollars|
|2009||1,419 mil||$10.4 billion|
|2010||1,326 mil||$10.3 billion|
|2011 (thru Q3)||944 mil||$ 7.45 billion|
With the health of the U.S. and world economies taking a beating and the ever-growing entertainment choices available to the consumer these totals should be expected. Hollywood needs a spectacular showing over the holidays to come close to 2010. Can they make $3 billion in one quarter? We’ll have to see in January. Now, let’s look over some of the top grossing movies and super-hero movies to see how the U.S. and International box office numbers stack up.
- In our previous article Battle for the Box office, we compared the box office trends for comic book and super hero movies and made some general assumptions about box office appeal. Of our summer comic book characters, Thor was our top guy. Coming in with a rank of #7 overall with box office totals of $448 million, 60% of that delivered from overseas. Captain America was the second place hero, ranking #8 overall with box office totals of $359 million and a fairly even split 49% from the U.S. market and 51% from overseas. X-Men were 13th overall, taking in 59% of its $353 million from the international box office. The Green Hornet (26th) was last with $227 million box office but again follows our trend taking 57% from overseas. . Bucking our trend of the international box office leading, The Green Lantern (18th) took 51% from the U.S market of its $221 million. Overall, it was not such a great year for our super-hero’s at the box office. As production costs rise for the CGI intensive movies we wonder if there was a break even on any of the films.
- For the other top ranking movies in 2011, Transformers 3 ($1,117 bill) earned the 2nd spot, Pirates 4 ($1,039 bill) 4th, Fast Five ($609 mill) 5th. That’s a huge gap in the 4th and 5th totals – $400 million! The commonality in all these movies is that their international box office numbers by far exceed the U.S totals. T3 – 69%, Pirates 4 – 77% and Fast 5 -66%. So can we safely say our previous assumption about fantasy movies being gobbled up by the international audience is still true? Maybe, but I’ll hold on until the end of the year to see what Hollywood delivers!
Please join us for a discussion Tuesday 10/04/2011@7pE/12UTC