By Open Book
We wrote about this subject some time ago and decided to follow up on this topic given the amount of CGI films still slated to come out this summer. Almost every commercial film is being offered in 3-D. Is this overkill? Did Pixar and Disney ever imagine CGI would become this popular?
This summer there will be at least 20 blockbuster films all offering 3-D as an option. The few which have come out so far Thor, Fast Five, and Pirates of the Caribbean did well at the box office. Out of the three films mentioned Thor seemed to be the only one worth watching in 3-D. Complaints consumers have over 3-D films today is its authenticity. Some studios are turning to quicker and cheaper methods of producing films in 3-D by using a technique that converts films to 3-D in post-production. It’s cheap and faster but the quality leaves a lot to be desired. Moviegoers who are fans of 3-D films refer to them as fake 3-D.
Now the more expensive way of producing 3-D films is with Polarization IMAX digital 70mm film projectors. IMAX 3-D films require expensive silver screens to project on as well, which require consumers to pay more for the experience. So studios have turned to Interference Filter technology or Dolby 3-D method, which don’t require the use of a silver screen. Both methods still require you to wear those lovely glasses. However, the shutter glasses for Dolby 3-D are little more durable and heavier than the lighter Polarization glasses.
The future of CGI is ever growing but the question to ponder will good storytelling gets lost in CGI? What are your thoughts?