When Harry Potter ended, many consumers were saddened by the end of the franchise. However, J. K. Rowling gave them Pottermore to help them relive the series. Click here to view.
In a previous article we discussed some of the misunderstandings regarding differences between the promotional missions of posters and DVD’s and Blu-ray packaging options. Satisfied that these media address entirely different missions we can move forward. Though the same film may feature in both campaigns, we have to accept that the promotion of first run films is extremely different than the secondary market and promotion of home video sales. The winners in one may not necessarily be the winners in another. It may be startling to recognize that a story telling vehicle has become more of a product than an attempt to build a unique narrative experience. Stopping at that transformation makes it difficult to recognize what the new package design configurations may mean in the seduction and captivation of audiences. 1. Along the way I intend to address what considerations occur in trying to motivate audiences to come to theaters versus those considerations that have them bring the video into their homes on a long-term basis. 2. Review how film production departments or stations might change their goals in the process of achieving these marketing agendas. And 3. Discuss what package design configurations end products may take to overwhelm audiences regarding the original narrative experience.
3rd article in our 7- week series on Film Studios Marketing Tactics
Over the years, many film franchise campaigns have been marketed in many ways. Some films have excellent marketing strategies while others lack the passion to engage fans to view films. In this article, we will take a look at Harry Potter and Twilight. So get off your Firebolt and stop fighting in the woods, let’s look at what legacy these films have left on international cinema.
Harry Potter, the boy who lived! We have all been enveloped in the fantasy world of Harry Potter and allowed our imaginations and emotions to take over as we read the books and watched the films. We have laughed, cried and cheered with Harry and his acquaintances as they battled to save Hogwarts and defeat Voldemort.
We frequently hear that innovation is the engine of a robust economy. Yet in the real world, when we need to perform in an expedient fashion we frequently just need to make do. That means we settle for the use of older yet efficient standbys (or stuff that happens to be around), regardless of the tug of our higher ideals. Remarkably, we sometimes find that using that option is exactly what we needed to do in the first place. We know we have chosen correctly because this is where we find our reward. This time our weekly Hollywood review accounts for the way Hollywood appears to be winning thanks to the use of some: newly ready and prepared veterans, the use of a now nearly standard method for producing Block Buster franchises, and one extremely tired and currently underused premise. Will these options provide the return on investment we desire? Though we will have to wait for verifications, in preliminary evaluations, the answer appears to be “yes.
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- Does Hollywood crave paradigm change?
- Triumphant after reissue?