Women in film are often seen as one dimensional and they are often put on a pedestal. Rashida Jones, Zoe Kazan and Brit Marling decided to change that image and write films themselves. They have shown Hollywood and other women that if one wants to change something, start with yourself. Click here to read more.
Last article in our 5 week series on Disney!
Everyone has a dream. One man’s dream would one day be the source of countless hours of fun, excitement and togetherness for many families and people of all ages. Walt Disney would take his daughters to Griffith Park in Los Feliz to ride the merry-go-round he would sit on the bench watching them ride, he dreamed of a place where parents and children could play together.(1)(2)
Walt Disney couldn’t convince the financiers to give him money because “they wouldn’t buy a dream” so he turned to television for financial support and shared his plans with the public. The series was called Walt Disney’s Disneyland and helped bring the reality of Disneyland to fruition.
4th article in our 5 week series on Disney!
As much as it would be nice to discuss how wonderful Disney animation has been (for most of its almost 90 year history) one has to recognize how market forces have challenged their animation enterprise. A creative juggernaut of the highest caliber, Disney is also a business that has to profit to sustain its production. Gratifying audiences with warm and elegant animation, if not pioneering the finest animation, Disney has taken many advanced animation development techniques to great heights. We know their 2 dimensional hand-drawn classics from our childhood favorites. Yet we also appreciate the digital wizardry of their current 3 dimensional works also. Though we appreciate Disney’s association with Pixar we have to wonder whether a conflict of sorts is brewing. This article will attempt to illustrate the collision (and sometimes hostility) that is sometimes provoked internally by challenging economic forces, contemporary appetites, and competing priorities at the Cineplex’s.
2nd. article in our 5 week series on Disney
Walt Elias Disney was born on the 5th of December 1901 in Chicago. He moved to Marceline, Missouri and lived on a farm where he developed a passion for drawing. In 1911 he became friends with Walter Pfeiffer who introduced him to the theatre world. He was inspired to start taking art classes in Kansas City.
In a previous article we discussed some of the misunderstandings regarding differences between the promotional missions of posters and DVD’s and Blu-ray packaging options. Satisfied that these media address entirely different missions we can move forward. Though the same film may feature in both campaigns, we have to accept that the promotion of first run films is extremely different than the secondary market and promotion of home video sales. The winners in one may not necessarily be the winners in another. It may be startling to recognize that a story telling vehicle has become more of a product than an attempt to build a unique narrative experience. Stopping at that transformation makes it difficult to recognize what the new package design configurations may mean in the seduction and captivation of audiences. 1. Along the way I intend to address what considerations occur in trying to motivate audiences to come to theaters versus those considerations that have them bring the video into their homes on a long-term basis. 2. Review how film production departments or stations might change their goals in the process of achieving these marketing agendas. And 3. Discuss what package design configurations end products may take to overwhelm audiences regarding the original narrative experience.