By Comic Relief
As witnessed on the web, when Andrew Garfield was cast in director Mark Web’s reboot of the Amazing Spiderman, many film enthusiasts breathed a sigh of relief. Without getting into the messy details that ended the previous Sam Rami/Toby Maguire helmed series, the doubts of comic fans were very high. This is actor Andrew Garfield expressing his misgivings ;
- “I am terrified to take on this role because it means so much to me, so I know how much it means to other people,” Garfield told reporters on Saturday at a press conference promoting the film.”
On the other hand fans that were strictly cinephiles are well aware of Garfield’s reputation as a capable young actor. These fans all but alleviated fears that Garfield could fill Maguire’s giant acting shoes playing the geeky yet heroic character. What wasn’t so clear was what Fox/Sony film collective were planning for the character or how these plans might impact the overall super hero film landscape.
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If DC Comics/Warner Brothers studios “The Dark Knight” changed our expectations about the scope and ambition of super hero themed action movies; then Marvel Comics/Disney Studios “The Avengers” quick rise to steal of Nolan’s box office ranking signaled that super hero films were Hollywood’s new tent pole mega business. Even blockbuster veteran Sly Stallone remarked that superhero films have, in terms of blockbuster potential, replaced the action adventure genre he had been the master of: 
- ”This genre unfortunately is becoming…let’s just say it’s fading away.”
That said with glowing pre–distribution reviews already streaming in, when can we expect the Fox/Sony collective to realize no one is better situated to topple or steal Marvel entertainment’s super hero film crown than they.
Though DC is now threatening films featuring “The Justice League,” “Wonder Woman,” “Lobo,” “The Flash,” and possibly “Batman” and “Green Lantern” reboots, which they claim is “not-in-response” to The Avengers . Fan boys have to accept that a clash of the publishing titans really isn’t that certain. Why, because it isn’t clear that DC has the artistic might to succeed in producing anything other than their two most famous characters; the Dark Knight and Superman .
Who has Marvel’s most successful characters that would be: Twentieth Century Fox, Lions Gate Films, Columbia TriStar, Sony Pictures Entertainment, and Artisan Entertainment. The X-Men is Marvel’s most successful, popular and lucrative super hero team in history; producing new spin-off X-book every month. As dominant as he is ubiquitous, Spiderman is the company’s most popular character and the feature character of over six ongoing comic books . With past tent pole within comic book featuring the entire Marvel universe of characters like the “Civil War” books that united all of the company’s characters in one story. How long will it be before Fox/Sony comes up with a method to collect all (of their and other) Marvel licensed characters in one movie?
Placed in one movie, those licensed characters would be a rebooted Fantastic Four, Daredevil, Punisher, Man-Thing, Spiderman, the X-Men, and Ghost Rider. I can’t speculate on how difficult it might be to fund this event given that Andrew Garfield, Hugh Jackman, and Halle Berry, and the entire mutant clan are already are already under contract. Yet all of the as yet unrebooted character actors are not. After all this should be the expertise of the in-house lawyers and bean counters to order an event of this magnitude.
Civil War Tm of Marvel Comics
Assuming that the coveted 3rd highest grossing film ranking is a desired business objective in the comics publishing community. How long will it be before all of the separate business interests of this potential film making collective attempts to unify their objectives for what would likely be an immensely large multi-million dollar payday? And in terms of herculean effort maybe more surprising than all of that; what it would take to convince the Marvel Entertainment group to let this film making collective execute a plan of this kind.
The “New Avengers” image Tm of Marvel Comics, modification care of LIH
Please join us for a discussion Tuesday:6/19/2012@7pmEST/12UTC